AssetID: 55294665
Headline: SUV that doubles as an emergency response vehicle unveiled - and it has its own fire extinguisher and first aid kit
Caption: **VIDEO AVAILABLE. CONTACT INFO@COVERMG.COM TO RECEIVE.** A SUV that doubles as an emergency response vehicle has been unveiled. Hyundai's new Crater Concept SUV, which features a fire extinguisher, first aid kit, and roof-mounted lights, is designed to handle even the toughest terrains while providing essential emergency tools. Unveiled at AutoMobility LA 2025 in California, where it will remain on display until November 30th, 2025, the Crater Concept is the latest design study from Hyundai Motor America. The exterior of the vehicle, described as ‘art of steel,’ is a testament to the versatility of the material, with body lines that demonstrate how steel can bend and shape under pressure. The sleek surfaces and sharp edges illustrate the SUV’s dynamic interaction with the natural world. Built for the rugged outdoors, the Crater Concept boasts a sharp, protruding shape designed to tackle rough landscapes. From the skid plates to the fenders and roof, every feature of the SUV exudes strength and functionality. Its steep approach and departure angles allow it to scale rocks and slopes without a hitch, while 18-inch hexagonal-pattern wheels, inspired by the impact of an asteroid hitting metal, ensure optimum traction with 33-inch off-road tires. Hyundai has gone to great lengths to ensure the Crater Concept can withstand the most challenging conditions. A wide skid plate protects vital components as the SUV navigates uneven terrain, and a platform on the roof provides space for additional equipment, including extra lights for nighttime excursions. Two cables running from the hood to the roof are designed to clear branches from the windshield during tight trail drives. The design’s sharp lines and practical features continue on the inside, with a roll cage acting as a structural support and grab handles to assist passengers when entering or exiting the vehicle. The seats are designed for maximum comfort, with wraparound forms and 3D padding for support, while the steering wheel features a pixel display and quick-access buttons for terrain modes such as Snow, Sand, Mud, Auto, and XRT. Inside, the vehicle also includes essential emergency tools like a first aid kit, a fire extinguisher, and even a removable Bluetooth speaker, all integrated into a cabin designed to handle tough conditions. The dashboard features a ‘crash pad’—a bent metal sheet with holes that allow soft light to filter through, adding an industrial aesthetic to the vehicle. A full-width head-up display shows driving data, including a rearview camera feed, while a mechanical control system allows the driver to manage differentials, traction, and braking. Adding a fun touch to the design, Hyundai has introduced "CRATER MAN," a small character that appears in hidden locations throughout the vehicle. The Crater Concept also includes several unique tools, such as a recovery hook that doubles as a bottle opener, and side-mirror cameras that can be removed and used as flashlights or for recording outdoor activities. Finished in a green-gold matte tone inspired by the natural California landscape, the Crater Concept features luxurious materials inside, including black leather, black Alcantara, brushed metal, and etched topographic lines. Although still in its concept phase, this off-road SUV is set to be a game-changer in both emergency response and outdoor exploration.
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