AssetID: 55051532
Headline: Audi Unveils Striking New Concept C Concept Car
Caption: **VIDEO AVAILABLE: CONTACT INFO@COVERMG.COM TO RECEIVE** Audi has revealed its latest vision for the future of motoring with the launch of the Concept C, a two-seat all-electric sports car which, it says, represents a new design philosophy for the brand. The company describes the vehicle as “radical simplicity”, with a vertical front frame, a distinctive four-element light signature, and a roof system that combines the benefits of a convertible with the solidity of a monolithic body style. Audi said: “The Audi Concept C embodies athletic minimalism with a purity of form, precision, and solidity. Tension is created by the interplay of full and restrained surfaces intersected by a single line. Together, these elements define the essence of the architecture.” The vertical frame forms the centre of the new front design, which Audi says reinterprets the marque’s legacy while showcasing new technologies. Inspired by the Auto Union Type C of 1936 and the third-generation Audi A6 from 2004, the clear upright structure “conveys presence and identity” while integrating the four rings emblem. The car has also drawn comparisons with the firm’s famous TT design. It features an electrically retractable hardtop – the first time Audi has fitted one to a roadster. Two roof elements allow the Concept C to maintain a solid monolithic shape while enabling open-top driving. At the rear, clean surfaces and horizontal slats underline its sporty character. Finished in “Titanium”, a colour Audi says “evokes warm, technical elegance”, the vehicle’s proportions stem from a central battery layout, with the cabin positioned far back on the body. The new light signature, with four horizontally arranged elements in both headlights and rear lights, will “define Audi’s visual identity during both day and night”. Inside, Audi has emphasised tactile quality and simplicity. Strong architectural surfaces and clear geometric forms ensure space for both driver and passenger, while the steering wheel and physical controls, manufactured from anodised aluminium, are designed to deliver a satisfying “Audi click”. Audi said: “The steering wheel forms the core of the refined tactile experience: its characteristics – the round shape, the sophisticated haptic elements, and the Audi rings made out of real metal in the centre – are crafted with the utmost technical precision.” The titanium-inspired colour palette, combined with natural materials and ambient lighting, aims to create a refined and warm atmosphere. The Concept C features a 10.4-inch foldable centre display designed to show only relevant information. This is complemented by haptic controls on the steering wheel and centre console, which Audi says “achieve clarity and precision in user interaction – the controls are exactly where they are expected to be.” “Audi will focus on what matters most: an unmistakable combination of clarity, technicality, intelligence, and emotion,” the company said. “The Audi Concept C marks the beginning of a new design philosophy. It previews a future production model and will shape further models beyond that.”
Keywords: feature, photo, audi, concept car, video, motoring
PersonInImage: The Audi Concept C