AssetID: 53692547
Headline: Pete Wicks channels Saltburn as he dishes out break-up advice: ‘Do it by text!’
Caption: The TOWIE star, 36, has taken on the role of relationship consultant in a hilarious campaign where the self-anointed 'Cupid's Nemesis' dishes out advice on how to end a relationship quickly if it's not working. The tongue-in-cheek clip shows Pete prancing around a Saltburn-esque estate with butler Bertie in tow and even getting a faux face 'heartbreaker' inking, while the reality star cites the ease of getting a break-up over and done with. May 1 has been revealed as the day that people are most in danger of being dumped with nearly seven out of 10 Brits (69 per cent) agreeing that it's the best month to call it quits. It's said to be the perfect time for a fresh start, especially as over eight in 10 Brits prefer to be more 'carefree' over the summer, according to a new study of 2,000 Brits, commissioned by Sky Mobile. But breaking up is not easy and over half of Brits (56 per cent) prefer to do the dumping via text because they want to avoid a showdown. In the new spoof video, bad boy Pete suggests, "It's not that hard! The golden rule? Do it by text. No need for all that conversation, begging you to stay malarkey." The TV Casanova added, "Don't worry everyone, I'm only breaking the hearts of mobile networks this summer. Cutting the cord can be hard, but when breaking up with your mobile network it's all over with a text. Trust me it's no hassle and no drama. No love lost - this summer is all about you moving on to something better." Of those surveyed, two in five (41%) say they are looking to break up with their mobile phone network. When looking for a new mobile phone contract, over eight in ten (87%) prioritise flexibility with 86% looking for the freedom to change their data plans to their usage and 69% looking for contracts that offer the ability to switch mobile devices mid-contract. Amber Pine at Sky Connectivity said, "The first of May symbolises new beginnings and fresh starts. Just as Brits get ready for a summer of fun, it's the perfect time to text-to-switch to something better for you. Sky Mobile is all about flexibility and freedom, we're the only network that lets you change your plan and your phone to suit you." Sky Mobile will be offering a range of great break-up deals on selected data plans throughout May. To switch, all you need to do is text PAC to 65075 to get your switching code.
Keywords: Pete Wicks,Channels,Saltburn,Dishes Out,Break Up,Advice,Text,Mobile,Network,Fun,Viral,Funny,Sky Mobile,Data,Plan,Deals,PAC,Cupid Nemesis,Hilarious,Campaign
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