AssetID: 55511697
Headline: UNCAPTIONED: Burger King Tests AI Headsets To Track Staff Friendliness
Caption: Burger King Tests AI Headsets To Track Staff Friendliness. Burger King is testing artificial intelligence-powered headsets that analyse staff interactions with customers and generate overall “friendliness scores.” The system, called BK Assistant, is being piloted at 500 US restaurants. It scans drive-thru audio for hospitality phrases such as “please” and “thank you.” The company says it does not record conversations or evaluate individual workers, instead using aggregated data to measure team-level service. An AI chat-bot known as “Patty” is built into the headsets, helping staff with menu questions and alerting them when stock runs low. Parent company Restaurant Brands International says the tool is designed to streamline operations and allow staff to focus on customers. But the rollout has raised concerns about workplace surveillance, with critics questioning how closely employees should be monitored. All US Burger King locations are expected to gain access to the system by the end of 2026. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Current Affairs & Politics,Burger King,tests,Headsets,track,staff,friendliness,AI,artificial intelligence,powered,analyse,staff interactions,customers,generate,friendliness-scores,record,service
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