AssetID: 55420097
Headline: UNCAPTIONED: EasyJet's £5.99 Cabin Bag Price Claim Deemed Misleading by Regulator
Caption: EasyJet’s £5.99 Cabin Bag Price Claim Deemed Misleading by Regulator. The Advertising Standards Authority (ASA) has prohibited EasyJet from advertising large cabin bags as starting at £5.99 after determining the claim was misleading. The ASA's investigation revealed that the £5.99 price was not widely available, with EasyJet unable to provide sufficient evidence of the price being offered across a significant proportion of flights. A Which? investigation found that on all 520 EasyJet flights analyzed, the lowest price for adding a large cabin bag was £23.49, significantly higher than the advertised £5.99. Rory Boland, editor of Which? Travel, expressed frustration, saying that airlines mislead customers with low headline fares and then charge exorbitant prices for basic services like cabin bags. EasyJet responded by stating that the £5.99 price was available on certain routes but that costs varied based on demand, availability, and operational factors. The ASA instructed EasyJet to ensure that any future price claims are transparent and reflect prices available on a significant portion of flights, not just in select instances. Following the ruling, EasyJet updated its website to clarify cabin bag pricing and ensure that customers have more accurate information before making purchases. In light of the ASA ruling, Rory Boland recommended that customers consider airlines that include cabin bags in the base price, as the additional charges often make budget airlines more expensive. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Current Affairs & Politics,EasyJet,cabin bag,price,ASA ruling,misleading pricing,advertising standards,consumer group Which?,flight add-ons,airline transparency,hidden fees,overhead locker bag
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