AssetID: 55476261
Headline: UNCAPTIONED: Kim Kardashian's daughter North West set to launch fashion brand
Caption: Kim Kardashian's daughter North West set to launch fashion brand. According to editors at The Sun, lawyers acting for the media personality recently submitted three applications to the U.S. Trade and Patent Office relating to the brand name “NOR11”. The filing was made by representatives for KimYe's Kid Inc., which was incorporated in 2023. One of the applications seeks to protect "NOR11" for use in clothing and accessories, the second is for watches and jewellery, and the third is for use in handbags. While a spokesperson for Kim has not yet commented on the move, North has posted numerous photos showing her posing in a variety of items featuring the "NOR11" logo. Kim and ex-husband Kanye West welcomed North in June 2013. It comes as no surprise that North is following in her famous parents' footsteps. Kim has found success with SKIMS, a shapewear and clothing brand that promotes size inclusivity. It was valued at over $5 billion in 2025. Meanwhile, Kanye inspired a wave of trends with his Yeezy fashion collaboration with Adidas that launched in 2015. However, bosses at the German sportswear company terminated the partnership in 2022 after the Stronger rapper made a string of antisemitic and racist remarks. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Kim Kardashian,Kanye West,daughter,North West,launching,own fashion brand,fashion label,rapper,SKIMS founder,NOR11,registered,Trade and Patent Office,watches,jewellery,handbags
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