AssetID: 53813526
Headline: Robert Irwin joins Bluey in tourism campaign
Caption: The conservationist son of late Aussie TV legend Steve Irwin is fronting a $9.2 million (£4.2 million) international campaign for Tourism and Events Queensland. In a newly-dropped promotional video for the campaign, Irwin asks viewers: "Ever wish you could live in Bluey's world? Well, that's all of Queensland!" "You'll love all of Queensland," Irwin adds, as the screen cuts to the campaign slogan that states, "Come and play in Bluey's world, QLD." The campaign aims to bring more than one million tourists into the state,
Keywords: CPS1669670,Robert Irwin,Bluey,tourism campaign,Tourism Queensland,Aussie icons,Steve Irwin,$9.2 million campaign,Tourism and Events Queensland,promotional video,Bluey's world,Queensland,tourism slogan,international campaign,US,Japan,UK,New Zealand,The Brisbane Times,BBC Studios,Bluey's World exhibit,Brisbane,life-size recreations,beloved characters,Hamilton,economic impact,April 2025
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