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AssetID: 54285195

Headline: UNCAPTIONED: CMA Calls for Baby Formula Market Overhaul Amid High Prices

Caption: The UK's Competition and Markets Authority (CMA) is urging change in the baby formula market to ease the financial strain on parents. In a recent report, the CMA highlighted a lack of price competition, noting that Nestle and Danone control 85% of the market leading to a 25% price hike over two years. The CMA suggests clearer health messaging to help parents navigate brand choices but hasn’t yet recommended a price cap. CMA Chief Sarah Cardell expressed concern that parents, often choosing formula under vulnerable circumstances may wrongly associate higher prices with better quality. The CMA is now collaborating with UK governments to finalize its recommendations. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT

Keywords: Current Affairs & Politics,CMA,Competition and Markets Authority,urging,change,baby formula,market,prices,quality,Nestle,Danone,controlling,price hike,25% two years,clearer,health messageing,vulnerable,choices,families,cost,UK Governments

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