AssetID: 55453059
Headline: RAW VIDEO: Ferrari reveals glimpse of their first electric sports car's iPhone-inspired interior
Caption: **VIDEO AVAILABLE: CONTACT INFO@COVERMG.COM TO RECEIVE** Ferrari has offered fans the first glimpses of its first ever electric sports car, the Luce - an interior co-created by British iPhone designer Sir Jonny Ive. The company said the new car combines Ferrari’s racing heritage with modern lifestyles, aiming to balance tradition and innovation while delivering what it calls “best-in-class driving thrills”. The launch took place in San Francisco and was hosted by Ferrari alongside LoveFrom, the design collective founded by Sir Jony Ive and Marc Newson. LoveFrom has been working with Ferrari for the past five years on the project. Ferrari said San Francisco was chosen because of its reputation as a global centre for technology and design, particularly in user experience and digital interfaces. LoveFrom worked closely with Ferrari’s own design team, led by Flavio Manzoni, to develop the interior. Ferrari said the aim was to rethink every detail of the cabin while still meeting the practical requirements of a production sports car. The interior is designed as a single, open space with simplified shapes intended to create a calm and focused driving environment. Ferrari said hardware and software were developed together so that physical controls and digital displays feel consistent and intuitive. Key elements such as the instrument binnacle, control panel and central console are clearly laid out around what the driver needs to see and touch, with unnecessary complexity removed. Ferrari said the design focuses on refinement rather than reinvention, creating what it describes as “a new, carefully considered expression of Ferrari”. Materials were chosen for durability as well as appearance. The interior uses aluminium components made from 100% recycled alloy, machined from solid blocks and treated to improve strength, texture and long-term colour. Glass surfaces are made from Corning Gorilla Glass, chosen for its scratch resistance and clarity. Ferrari said its manufacturing processes were designed to ensure materials are shown “in their most noble form”, combining modern production techniques with traditional craftsmanship. The company said the Luce interior reflects “meticulous craftsmanship, respect for tradition, and thoughtful innovation”, offering Ferrari customers a new option that embraces electric technology while staying true to the brand’s identity. Ferrari has not yet announced a launch date or pricing for the Luce, but says the model signals how the company intends to approach its electric future.
Keywords: feature,photo,ferrari,electric cars,ev,tech,motoring,iphone,jonny ive
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