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AssetID: 54091391

Headline: UNCAPTIONED: Expert tips for dealing with sports injuries

Caption: Expert tips for dealing with sports injuries. According to recent research by Bupa, 24% of Brits have taken up a new sport in the wake of the Olympics, Wimbledon and the Euros. This has led to an increase in the number of people suffering from sports injuries, which can range from sore muscles to fractures. Superdrug's Pharmacy Superintendent, Niamh McMillan, reveals which types of aches and pains have become increasingly common this summer and offers advice on how to manage them effectively. Joint inflammation. Outdoor sports such as football and basketball can put a lot of pressure on your knees and ankles due to the high frequency of movement. Sprains, strains and fractures. Injuries such as sprains are common when trying a new physical activity. Muscle soreness. For those not accustomed to regular exercise, post-workout muscle soreness is a very common complaint. So what should you do if you experience these injuries? According to Niamh, you must give your body time to rest and recover because exercising through the pain can cause further problems. To help relieve sore muscles, you can also turn to cold therapy and apply ice to inflamed areas to reduce swelling. However, the expert notes: "For persistent or severe pain, seeking advice from a healthcare professional is essential for providing tailored treatment and guidance." Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT

Keywords: Expert,Sports,Injuries,Summer,Common,Bupa,Research,British,Euros,Wimbledon,Olympics,Pains,Aches,Soreness,Superdrug's Pharmacy Superintendent,Niamh McMillan

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