AssetID: 55742887
Headline: UNCAPTIONED: Steph Curry Signs Endorsement Deal With Chinese Sportswear Giant
Caption: Steph Curry Signs Endorsement Deal With Chinese Sportswear Giant. Stephen Curry has signed a new endorsement deal with Chinese sportswear company Li-Ning after ending his long-running partnership with Under Armour. The Golden State Warriors star had been free to seek a new retail partner since his 12-year deal with Under Armour ended last year. As part of the agreement, Curry and Li-Ning will develop new products and work together to launch a chain of signature stores in both the United States and China. Financial details of the deal have not been disclosed. Industry analysts say securing Curry is a major win for Li-Ning as it looks to expand internationally and compete with established global brands such as Nike and Adidas. Curry said the partnership will also help the company grow its presence in the US market. Li-Ning currently operates more than 7,000 stores across Asia and plans to promote basketball, golf and wider sports culture through the collaboration.. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Sports,Steph Curry,basketball,signed,new endorsement,Chinese sportswear,company,Li-Ning,need,long-running,partnership,Under Armour,sportsman,open,retail,develop,products,signature stores
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