AssetID: 55972137
Headline: UNCAPTIONED: Volkswagen Considers Retiring SEAT Brand by 2029 as Cupra Gains Ground
Caption: Volkswagen Considers Retiring SEAT Brand by 2029 as Cupra Gains Ground. Volkswagen is reportedly considering phasing out the SEAT brand by 2029 and focusing its investment on its faster-growing sibling, Cupra. The proposal is reportedly part of a wider restructuring aimed at cutting costs and making the German group more competitive. However, Volkswagen and SEAT have rejected reports that a final decision has already been made, saying no strategic decision has been taken at this stage. The reported plan would see SEAT gradually disappear from Volkswagen’s brand portfolio, while Cupra receives greater investment and resources. Cupra has significantly outperformed SEAT in recent years, with sales reaching a record 170,100 vehicles in the first half of 2026. SEAT, founded in 1950, remains an important part of Spain’s automotive industry, with its main production plant located in Martorell, near Barcelona. The possible change comes as Volkswagen faces falling sales in China, growing competition from Chinese carmakers and pressure to reduce costs globally. For now, SEAT’s future remains uncertain, with the Volkswagen supervisory board expected to discuss the group’s broader restructuring plans on Friday. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Motoring,Seat,Cupra,Volkswagen,costs,retire,drop,Martorell,factory,phase out,growing,brand,China,competition,profitable,Germany,auto maker,investment
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