AssetID: 54782939
Headline: UNCAPTIONED: Porsche Shifts Gears: Embracing Hybrids Amid Slowing EV Demand
Caption: Porsche Shifts Gears: Embracing Hybrids Amid Slowing EV Demand. Porsche is recalibrating its electrification strategy. Initially aiming for 80% of its sales to be fully electric by 2030, the company now acknowledges this target is unrealistic due to slower-than-expected market adoption of EVs. CEO Oliver Blume announced a renewed focus on hybrid models, while still expanding the EV lineup. Declining sales of the Taycan and challenges in key markets like China have influenced this shift. Porsche plans to continue offering combustion and hybrid versions of models like the Panamera and Cayenne into the 2030s. Additionally, a new SUV model featuring combustion and hybrid options is under consideration for later this decade. The company is also restructuring to prioritize "value over volume," targeting 250,000 annual sales, down from over 300,000 last year. This strategic pivot reflects Porsche's adaptive approach in a rapidly evolving automotive landscape. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Motoring,Porsche,hybrid,EV,electrification strategy,2030,Oliver Blume,Taycan,China,Panamera,Cayenne,combustion,SUV,value over volume,250,000 sales,restructuring,market adoption,adaptive approach,automotive landscape.
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