AssetID: 55652383
Headline: adidas release World Cup kits for dogs
Caption: Sportswear giant adidas has launched a new range of World Cup-themed kits – for dogs. The brand unveiled its FIFA World Cup 2026™ Home Jerseys Pet Collection, allowing fans to dress their four-legged companions in matching international colours for the first time. The range features miniature shirts inspired by the home kits of Mexico, Colombia, Argentina and Japan, with designs mirroring the look of the official tournament jerseys. Each pet shirt includes a heat-transferred federation crest and adidas logo, giving what the company describes as a “clean, premium finish” while keeping comfort in mind for animals of different sizes. The collection will roll out from May 1 across North America, Latin America and parts of Asia, including Japan, China and Indonesia, and will be sold in selected stores and online. But while some nations – and their pets – are getting kitted out, others have been left on the sidelines. Notably, Scotland have not been included in the lineup, despite their strong football following and recent qualification for major tournaments. Fans have previously complained about a lack of official merchandise compared to bigger markets. The move marks adidas’ latest attempt to tap into the booming pet market while expanding the reach of football merchandise beyond traditional fans.
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