AssetID: 55806524
Headline: UNCAPTONED: Apple And Xbox Raise Prices Amid Chip Cost Surge
Caption: Apple And Xbox Raise Prices Amid Chip Cost Surge. Apple has increased the prices of some MacBooks and iPads by nearly 20 percent worldwide, citing soaring costs for memory and storage chips. The company said demand for components used in artificial intelligence data centres has driven prices to unprecedented levels. Shortly afterwards, Xbox also announced another major price increase for its consoles. The entry-level Xbox console will rise by 100 dollars, while higher-capacity models will increase by 150 dollars from August. It marks the second Xbox price rise in less than a year, with some models now costing up to 40 percent more than they did last year. Both companies say higher component costs are affecting the wider consumer electronics industry, with gaming consoles and premium devices among the hardest hit. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Science & Technology,Apple,Xbox,raise prices,amid,chip cost,surge,MacBooks,iPads,20 percent,worldwide,memory,storage chips,unprecedented levels,intelligence data centres,consoles,40 percent
PersonInImage: